With the huge rise of digital marketing, graduates and students should be turning to social media as a key way of marketing themselves. Social media can help you find a job and connect with people who can assist you with growing your career. However, it works both ways. Social media when used the wrong way can fail and jeopardize a job offer. It’s important to be careful and consider what you shouldn't do, as well as what you should do, when using social media.
LINKEDIN: LinkedIn is a social network that enables you to connect with professionals. DO: Connect with individuals regarding employability views, join groups and comment on discussions. DON’T: Upload an inappropriate picture of yourself. Think of LinkedIn as your online CV. Use a standard head-shot of yourself looking smart and presentable.
TWITTER: This social network can be used in various ways to building a successful network and self-image. DO: Follow top companies that interest/inspire you to receive updates and news on what they are up to, or if they have any internship opportunities available. DON’T: Tweet anything rude or controversial about topical news or work, anyone can come across your tweets and that give an indication of what you are really like.
BLOG: WordPress and Tumblr are two of many blogging websites that can in some lucky cases kick-start a career and massively increase online exposure. It’s a fantastic way to showcase your writing skills, especially if wanting to get into the Media. DO: Comment on other blogs and include a link back to your own blog, make yourself known and be active. DON’T: Write anything that could be deemed too controversial!
FACEBOOK: A huge and fun based social networking site that can display as much as you wish, so employers are bound to look you up on Facebook! DO: Look over pages you have previously liked as well. What you have liked on Facebook is an immediate reflection of you, so be wary of what you have liked in the past and delete pages that may look a bit silly. DON’T: Have your Facebook profile open to the public. Ensure settings are private. Just think, do you really want employers to see some of your Facebook photos of nights out…
PINTEREST: Pinterest is a virtual pin board where you can post pictures that you like, and find common interests with others through what you post and follow. DO: Build relationships with active Pinterest users and follow them. DON’T: Limit yourself to how much you post a day, as excessive pinning will just annoy your followers and eventually lead them to unfollow you.